Brazil is a country that has been facing major challenges in the industrial sector. However, a sector of our industry that has been showing very positive results is the toy industry, contradicting the current market, even facing China, which floods the country with cheap toys, the Brazilian toy industry has nothing to complain about. The increase in its results has been stable and continuous since 2010, which brings optimism to the sector.

The representativeness of sales of Chinese toys in Brazil represents the marked 45% of sales, against 55% of sales from the Brazilian market. The Brazilian toy industry has been demanding from the government tax exemption for the importation of parts to make toys. The largest concentration of toy factories in Brazil are in the state of Sao Paulo and south of the country.

The great ally of the toy industry to remain competitive in prices in the Brazilian market is intelligent logistics for the distribution of products in the country. Optimization and concentration of deliveries with intelligent routing, use of equipment with the highest cubic capacity possible, quality of transport packaging that allows handling without damage in the final packaging, avoiding damage and return of toys are some of the actions that the toy industry can implement. to avoid extra costs.

To know the best type of truck to carry toys is quite simple. Toys packed in cardboard boxes, when conditioned loose inside the equipment, the best to use is the chest, in which it is possible to separate the products and condition them according to the routing of deliveries, taking advantage of the cubing of the equipment and the safety of the items. truck sides that are aluminum. The trunk truck has other advantages such as cargo protection, preventing it from getting wet in the event of rain, it is not necessary to use lumber or straps to condition the load and thus prevents packaging damage.

Conditioned toys on pallets should be transported in a truck with trunk or sider body, remembering that the stacking of pallets is not recommended, as they affect the bottom boxes and may crush and damage the product. In this case, there is the loss of cubic footage of the equipment and the gain in agility of loading and unloading of products. It is important to be aware of the conditioning of toys, the heavier ones have the limitation when stacking, while the lighter ones do not. Crumpled packaged toys are rejected on store shelves by the end consumer, so it is imperative that the boxes arrive intact at the distributor or in the stores and this is a caution taken by the logistics team. A knowledgeable, well-trained team reduces the risk of damage and returns that increase costs.

Carrying toys needs a team that takes care of the smallest details. The fact that they are light products does not mean that they are damaged in handling, on the contrary, they are light and fragile products and should be treated as such. For more information on toy distribution please contact the TRANS REID Team, we can make a difference for your company.